Case study · Palm Desert, California

Every kind of heat. Now the cold.

JW Marriott Desert Springs Resort & Spa approved two HomePlunge H3 units in September 2026, one of them for guest rooms and suites. No construction, no plumbing, no room out of service.

HomePlunge at a freestanding soaking tub
JW Marriott Desert Springs Resort & Spa Spa Desert Springs Phase one approved, September 2026
The opportunity

A 38,000 square foot spa with every kind of heat, and no cold.

A cold plunge needs a vessel, a drain and privacy. Desert Springs already owned all three: the baths in the spa, a treatment room with a tub, and more than 300 guest rooms with soaking tubs. The only missing piece rolls in on wheels.

  • Aromatherapy hammam steam chamberOn property
  • Finnish saunaOn property
  • Turkish steam roomOn property
  • Whirlpools and saltwater lap poolOn property
  • Cold immersionPhase one, approved

A built cold plunge

Capital approval, a contractor, floor space gone for good and a room offline during the build. Then it is fixed in place whether guests book it or not.

HomePlunge

Rolls in, quick-connects to a bath the property already has, chills to the set temperature and rolls back out. Nothing mounted, plumbed or permanent.

Spa size, treatment rooms and amenities per the Marriott.com property spa page. Soaking tub rooms per Lodging Magazine.

2H3 units approved
46 daysFirst meeting to order
300+Rooms with a soaking tub
34°FLowest set point
$0Construction or plumbing
How the decision was made

From a spa show to an approved order in two months.

Desert Springs did not buy a box. It reviewed a plan built around its own spa, rooms and events, with every desk that has to say yes in the room.

  1. August

    Met at Live Love Spa

    The Spa Desert Springs team saw HomePlunge at the Live Love Spa conference.

  2. August 13

    A concept built for the property

    A plan for this resort specifically: the spa baths, the soaking tub rooms and group business, priced against the menu the spa already runs.

  3. September 3

    A review with every desk

    Spa leadership and Engineering went through the plan together. Engineering checked tub access and hose reach on the property's own tubs.

  4. September 25

    Approved for two units

    Phase one: two HomePlunge H3 units, one of them for guest rooms and suites.

  5. Late October

    Delivered to the resort

    Onsite setup and a full training day with the team come with every order.

The Desert Springs plan

Two units first. More when the numbers say so.

The spa sits a long way from the guest towers, so each team runs the version that fits its operation. One of the first two units serves guest rooms and suites.

Rooms

In-room, delivered and chilled in the afternoon, retrieved on the morning Housekeeping round. Billed per night like an in-room amenity. Proposed at $199 to $299 a night.

Spa

Cold added to a treatment already on the menu, so hot and cold run as one circuit. Proposed as an enhancement at $25 to $50 a service.

Events

Recovery programming for incentive groups, wellness retreats and athlete teams in the valley for tournaments.

Included with phase one

A hospitality rollout, not an equipment drop-off.

i

Onsite setup visit

We travel to the property, unbox, set up and commission every unit in the tubs the team chooses.

ii

A full training day

Hands-on training for Spa, Engineering and Rooms leadership, for as long as they need us.

iii

A written SOP

Setup and sanitation procedures, so Engineering owns day-to-day upkeep, with remote support after the visit.

The math

The in-room model we built for Desert Springs.

A projection from public data, not hotel results. Every property sets its own rate, and pilot actuals replace every assumption.

19

nights sold and one unit is paid for. After that, every night it sells is margin.

  • One HomePlunge H3, bought once$2,999
  • What a guest pays for a night$199
  • Kept after a 20 percent staff charge$159
  • Guests who need to book to keep five units busyAbout 1 in 100
UnitsSpend onceTake in, year oneKeep, year one
3$8,997$68,774$59,777
5$14,995$114,624$99,629
8$23,992$183,398$159,406

In-room only, $199 a night, each unit selling 12 nights a month. "Keep" is revenue after the 20 percent staff charge, less the one-time cost of the units. Occupancy of 62 percent per CBRE Hotel Horizons for the Palm Desert and La Quinta submarket, 2023. The spa enhancement is extra and not counted.

Guest journey

Simple for the guest. Run by your team.

01

Book

A night in-room, or cold added to a spa treatment. Same booking channels, same rate sheet.

02

Prepare

Fill the tub, quick-connect the hose, drop the free end in. Chilling starts before the guest arrives.

03

Plunge

A private, timed immersion at the guest's chosen temperature, with a robe, hydration and one card of guidance.

04

Reset

Drain, sanitize, inspect, log. Fresh water for every guest, none shared.

Photographs from live HomePlunge spa installations and HomePlunge studio sessions.

Already operating

Desert Springs joins two spa programs running it today.

The same configuration in each: an existing tub, chilled on demand, run by spa staff.

The HomePlunge chiller beside a mosaic spa tub at Carillon Miami
Miami Beach, Florida

Carillon Miami Wellness Resort

A wellness resort built around a hot and cold hydrothermal circuit. HomePlunge runs on the spa floor.

HomePlunge chilling an oversized whirlpool tub at The Santaluz Club
San Diego, California

The Santaluz Club

A private country club spa. An oversized whirlpool tub, chilled on demand.

Why HomePlunge

The original cold plunge designed for the bathtub.

CES Innovation AwardThe first cold plunge to win at CES.
TIME Best InventionsA special mention.
Best Indoor Cold PlungeGarage Gym Reviews, with the highest score on their list.
NFLPA and MLBPAOfficial partner of the NFL and MLB Players Associations.
MLSPA and PACOfficial partner of the MLS Players Association and PAC.
Real supportReal humans in the USA, at [email protected].
Before you say yes

The questions decision makers ask.

The same ones Spa, Rooms and Engineering asked at Desert Springs.

What does it cost, and is it capex?

$2,999 per H3, list, bought once. There is no installation, construction or plumbing cost. Multi-unit pricing and commercial terms are agreed in writing before delivery.

What does it need in the room?

A tub, a standard outlet and a dry spot beside the tub. The unit is about two feet by two feet, rolls on castors and stores in a linen closet. Engineering confirms each room or bath before it goes on the list.

How long does it take to get cold?

45 to 60 minutes in an average tub, so chilling starts before the guest arrives. It cools down to 34°F, with precise control above it. We measure tap temperature and tub volume onsite before anything goes on a menu.

How is the water kept clean between guests?

Fresh fill for every guest, drained after, and the tub sanitized between uses. No water is shared between guests. The filter is reusable and rinsed, not replaced.

Who owns the risk side?

Your Engineering and Risk teams approve before any guest use. We provide guest acknowledgement language and published temperature and time guidance, and every room or bath is validated onsite first.

What about warranty for commercial use?

Warranty terms for revenue-generating use are confirmed in writing before delivery. Your Engineering team handles day-to-day upkeep from the written SOP, with remote support and an optional field service plan through Main Line Brands.

What if guests do not book it?

Nothing is permanent. A unit that is not earning in-room moves to the spa on quiet weeks, or rolls into storage. There is no built facility to carry.

How do we start?

A 15-minute call on which tubs qualify and who leads, then an onsite session where we chill a tub in your own rooms and you set the criteria for a first phase.

Have tubs? You can have cold.

See if the Desert Springs model fits your property.

Fifteen minutes on which tubs qualify, how a first phase is structured and pricing for multi-unit deployments. Or ask for the full Desert Springs deck and we will run the same model on your numbers.

Or write to the founder directly: Christopher Francis, Founder and CEO, [email protected]